Keeping its fingers on the pulse of consumers’ needs as well as global trends has always been priority at the Bermudez Biscuit Company. On June 26th, 2014 we unveiled the evolution of our flagship brand to key stakeholders at the Crix Street Food Festival.
The event was also the formal debut of our company’s fresh advertising campaign, new packaging and improved crackers. The enhanced Crix cracker comes as we introduce the latest cracker technology to our factory, to improve the quality of Crix and its new packaging which aims to support consumers’ fast paced lifestyles and need for convenience.
From the early days, the Bermudez Biscuit Company was instrumental in the start of distributing products to individual households, shops and parlours. From this strong distribution network, to the introduction of packaged biscuits in a variety of sizes, the company has always introduced innovation with its processes and products. This most recent innovation will allow us to further connect with consumers; reminding them that Crix has not only been a part of the local tradition for decades, but it has also been a product that continues to grow with them, by offering an improved version the Crix cracker that they have come to know and love.
The Bermudez Biscuit Company is also heavily invested in its people, acknowledging that brands play an integral role in the lives of not just consumers, but those who work within the organisation to ensure that a quality product reaches consumers.
Over the years, Crix has been a unifying force: bringing people together, forming memories and shaping outlooks. The brand has been synonymous with quality, reliability and affordability, and even with this most recent innovation, these qualities continue to be the brand promise.
Crix is THE vital supply, hands down. It is an inextricable part of our Trinbagonian culture. As we take this bold step in a new direction, our brand tagline has also evolved in response to what we have been hearing from our consumers: Crix Makes it Better! Food is part of tradition, and the moments surrounding food creates memories; Crix has been part of those memories for so long. And as our consumers’ lives change, these moments are also evolving, and Crix is part of this evolution!